INSIGHT
INSIGHT
We live in an age where everything from our fridges and phones to the clothes we wear are smart.
Helping us make smarter, more unconventional choices every day.
Okay, maybe not this one
So when deciding on how to remind people to stay hydrated all summer
we picked the smarter way to do it, naturally.
Okay, maybe not this one
So when deciding on how to remind people to stay hydrated all summer we picked the smarter way to do it, naturally.
IDEA
IDEA
Powered by IBM WatsonX, we created a fleet of digital OOH where messages were triggered by weather conditions in real time.
Through a seamless integration of data and digital media, we reminded people in US cities to stay hydrated with smartwater, at every turn.
Powered by IBM WatsonX, we created a fleet of digital OOH where messages were triggered by weather conditions in real time.
Through a seamless integration of data and digital media, we reminded people in US cities to stay hydrated with smartwater, at every turn.
IMPACT
IMPACT
Impressions
JUMP IN AD RECALL FROM PREVIOUS YEAR
POSITIVE BRAND RATING
LIFT IN LIKELIHOOD TO PURCHASE
