Coffee
INSIGHT
INSIGHT
Simply Orange had grown stagnant at the aisle. We needed to give shoppers a new reason to trial Simply.
and fast!
We found our spark on TikTok, where #CoffeeandOrangeJuice was a trending convo, especially among Gen Z.
IDEA
IDEA
So, to sell orange juice, we decided to sell coffee.
Introducing Simply EspressOJ.
The innovation America didn’t know it needed.
Introducing Simply EspressOJ.
The innovation America didn’t know it needed.
We created espresso-flavoured boba
and paired it with our orange juice, giving fans Walmart+ coupons towards Simply bottles, squeezing every opportunity to boost trial.
IMPACT
IMPACT
Impressions
Recipe video views
increase in sales.
above average impression rate.
