5 energising takes from Cannes 2024
1 Year ago…
‘We aim to be Brand of
the Year at Cannes ‘24’
We’re back
Let’s harness the energy…
…to resist the grind.
1. Embrace your culture
The Misheard Version
Awarded
2x Grand Prix
1x Gold
3x Silver
7x Shortlists
We love it because
It started with the local insight that Brits don’t do hearing tests, then used the most memed British song to catch their ears.
Sing to Remember
Awarded
1x Silver
2x Bronze
3x Shortlists
We love it because
It made a global platform stronger by making it more locally relevant.
2. Craft makes the difference
WoMen’s Football
Awarded
2x Grand Prix
3x Gold
2x Silver
3x Bronze
We love it because
It used AI as a tool to tell a beautifully crafted story, pulling the rug out from under French football fans’ (un)conscious bias.
Video Vinyl
Awarded
2x Bronze
4x Shortlists
We love it because
It was a labour of love that leveraged craft to add a compelling lease of life to a long lasting global platform.
3. Hack the format
Doordash-all-the-ads
Awarded
1x Grand Prix
2x Gold
4x Silver
1x Bronze
We love it because
It hacks the interest in Superbowl advertising to make a tactical promotion feel BIG and inspiring, by combining smart media and commerce thinking.
Adoptables
Awarded
1x Grand Prix
1x Gold
1x Silver
1x Bronze
1x Shortlists
We love it because
It brought together 1PD and media buying to turn ad shelters into adoption opportunities.
4. Commit to reactive
Coors Lights Out
Awarded
2x Gold
2x Silver
2x Bronze
We love it because
Turned an IRL moment into an URL campaign, (fast) by leveraging a cultural conversation to create a real-time, compelling experience.
Heinz Ketchup & seemingly ranch
Awarded
2x Gold
1x Silver
5x Bronze
We love it because
It rode the Taylor Swift industrial complex all the way to viral success by responding fast and tapping into the Swifty community.
5. Human comes first
Thx for Coke-creating
Awarded
3x Gold
4x Silver
1x Bronze
We love it because
It embraced small shop owners interpretation of Coca-Cola’s logo — demonstrating huge confidence, reinforcing Coke’s place in culture globally and, even more importantly, honouring the personal, human connections with their stronger ambassadors.
